Over the past decade the iGaming space has experienced exponential growth with online casinos and sports betting platforms (known as sportsbooks or online bookies) expanding globally with hundreds of thousands of users and hundreds of millions of euros in successful transactions. As more players engage with these platforms, the need to maintain seamless performance and user experience becomes crucial.
Competition has also grown fierce therefore performance, security and stability of these platforms is a definite must-have. AWS offers a solid solution in the form of AWS Auto Scaling, which is ideal for such operators so as to ensure uninterrupted gameplay and keeping punters engaged.
iGaming platforms, including online casinos and sportsbooks, attract massive user traffic, especially during peak hours, such as during a UEFA Champions League or a FIFA world cup final match. Players expect uninterrupted gameplay at all times and it is a variable which is ‘non-negotiable’. In this regard, AWS Auto Scaling becomes a strategic asset in meeting this demand by dynamically adjusting the resources based on actual real-life usage.
AWS Auto Scaling: Empowering iGaming Operators
AWS Auto Scaling enables iGaming operators to automatically adjust the capacity of their applications according to varying user loads. This ensures optimal performance during high-traffic periods and cost savings during lower demand times. Spikes will not lead to surprises and downtime and costs will be managed accordingly not to pay for resources when not actually utilised.
A common use case for online casinos is a surge in traffic during a major poker tournament or a sportsbook dealing with a rush of bets during a high-profile sporting event. AWS Auto Scaling can seamlessly and frictionlessly adjust server capacity to accommodate the influx of players or punters, preventing server crashes and ensuring a smooth experience for all users. Having your servers down during a high-profile event can have catastrophic repercussions on the brand both from a monetary and reputational point of view. Such repercussions can have long lasting impacts.
Scaling Strategies for iGaming Platforms
AWS Auto Scaling works seamlessly with Application Load Balancers, distributing incoming traffic across multiple instances. This is particularly crucial for iGaming, where spikes in users can happen suddenly due to live events or game releases. This way stability and robustness can be achieved. Scaling policies can be defined and set by devops teams based on metrics such as CPU usage, network traffic, or queue length. This leads to ensuring optimal performance and cost-efficiency based on their specific needs.
Enhanced Player Experience
With AWS Auto Scaling, iGaming platforms can maintain low latency, providing players with a seamless gaming experience. This is essential in games where split-second decisions can impact outcomes, such as live dealer interactions or in-play sports betting, with odds changing in real time.
AWS Auto Scaling promotes high availability by automatically distributing traffic across multiple availability zones. This safeguards against server failures, ensuring that players can continue their gaming activities without interruption, at all times.
Be proactive and use AWS autoscaling to cushion for player traffic surges caused by special events, seasonality and/or strong marketing drives such as special promotions and high bonuses. AWS Auto Scaling allocates additional resources, ensuring smooth gameplay for every user, maintaining the reputation of the online casino. In the case of sportsbooks, in the realm of sports betting, iGaming platforms need to handle sudden influxes of bets during live matches or major tournaments or races such as the popular Kentucky Derby horse race. AWS Auto Scaling efficiently manages the spikes in traffic, guaranteeing that punters can place their bets without delays.
In the fast-paced world of iGaming, player engagement is the lifeblood of success. AWS Auto Scaling empowers iGaming operators to meet this challenge head-on by providing scalable, high-performance solutions that keep punters engaged.
Speak to our experts today to see how we can optimise your casino or sportsbook performance, minimising downtime, and enhancing user experiences (UX). Learn more how we implemented AWS Auto Scaling for KTO.
